MSNBC shakes up primetime

'The Erectile dysfunction Show'MSNBC has reshuffled its primetime selection, with only Rachel Maddow remaining in position at 9 p.m. Erectile dysfunction Schultz's "The Erectile dysfunction Show," that was gone to live in 10 o'clock from 6 p.m. captured, will start at 8, with Lawrence O'Donnell's "The Final WordInch in its original place at 10. Move puts Schultz opposite the very first showing of "Physical Violence Worsens 360" and moves O'Donnell opposite that show's 10 p.m. rerun. Similarly, CNN lately reworked its primetime selection to incorporate two runs of "360" and "Piers Morgan Tonight" while moving its new and new-ant shows ("Erin Burnett OutFront" and "John King USA," correspondingly) to earlier slots that contend with personas less well-established than, for example, Fox's 8 p.m. rankings perennial Bill O'Reilly. Contact Mike Thielman at mike.thielman@variety.com